You need to use an anchor link (also called a jump link). This process involves two parts: creating a destination anchor id and linking your text to it.

Here is how to do it using the standard WordPress Block Editor (Gutenberg):

Step 1: Set the Destination Anchor

  1. Open your page or post in the WordPress editor.
  2. Click on the target block (usually a Heading block like an H2 or H3) that you want the link to jump to.
  3. In the right-hand sidebar menu, click on the Advanced dropdown settings panel.
  4. Look for the HTML Anchor text field.
  5. Type a unique, simple name for your section. Use only lowercase letters and replace spaces with hyphens (e.g., our-services or contact-info). Do not include spaces or symbols.

Step 2: Create the Clickable Link

  1. Scroll up to the text you want users to click on.
  2. Highlight that specific text.
  3. Click the Link icon in the floating toolbar (or press Ctrl + K / Cmd + K).
  4. In the URL search box that pops up, type a hashtag (#) followed immediately by your anchor name(e.g., #our-services).
  5. Click Apply or press Enter.
  6. Click Update or Publish at the top right of your page to save the changes.